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Melinda J. bickerstaff


I am an ICF Certified Executive Leadership Coach at the MCC level and a Master Storyteller. I have 25+ years of experience in helping global leaders at all levels become their very best selves”. Our work together is often transformative as these leaders learn how to become the authors of their own professional and personal lives.

Having served in key senior executive roles myself as a Chief Human Resources Officer (CHRO), as the Chief Knowledge Officer K(CKO) and Chief Learning Officer (CLO for global fortune 100 companies, I have a broad deep understanding of the unique challenges and pressures facing leaders today in our ever-changing environment.

Why choose us ?

My work inside these large global organizations combined with externa client work in senior level roles in Big Four Consulting —Accenture, KPMG and Deloitte & Touche—-gives me a unique view into the issues leaders face in a multitude of industries and environments. Some of these include the FBI, US Department of State, Social Security Administration, NPR, Microsoft. Archer Daniels Midland, Northrop Gruman Shipbuilding, Discovery Communications and Bristol Myers Squibb.

And I love helping leaders become more effective communicators via the art and science of storytelling. This means, communicating in a more human-centric way.  My view is that story is an important strategic skill that all leaders need to have in their quiver of skills and talents. It is even more important now in our age of AI and techno-speak.

To that end, I developed 2 Story workshops that I’ve delivered (in person and via Zoom) to over 6o,,00 leaders around the world. The 1set is Story Basics teaching the structure of a powerful Story. The 2and is Storytelling and Data demonstrating how to humanize data and encourage the artful use of analogies and anecdotes for greater impact. These workshops are highly interactive as leaders develop their own stories along the way. Research proves that stories are 22 times more memorable than facts, figures or data.

I’m also committed to growing and supporting the next generation of UCF Leadership Coaches. I recently became ICF certified as an Advancedd Coach- Mentor to provide mentoring services to those seeking certification at the ACC and PCC levels.

My innovative work in learning, leadership, knowledge management, and story has been recognized by the American Productivity and Quality Center (APQC) and articles in Training Magazine, CIO Magazine ,The KM Pro Journal and in book chapters: Steve Denning’s, The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative; Work Stories by Madelyn Blair: Beyond E-Learning by Marc Rosenberg; Beyond the Deal by Hubert Saint-Onge and Jay Chatzkel; and Wake Me Up When the Data is Ove: How Organizations Use Stories to Drive Results by Lori Silverman.

 

i'm melinda bickerstaff

I’m an Executive Leadership Coach at the MCC level in and a Master Storyteller. For 14 years, I served in both roles in Accenture’s Global Leadership Development and Learning Practice. I focus on helping individuals, teams and organizations operate at a higher level through strategic visioning, business narrative and storytelling, change and knowledge management, and learning, and leadership development. I` am one of the founders o Accenture’s Coaching Center of Excellence.

Why choosing us

Our unique combination of executive coaching, leadership development, and storytelling creates lasting transformation.
We understand the real challenges leaders face because we’ve been there ourselves in global executive roles. Our programs are practical, human-centered, and built to deliver measurable impact.
Clients trust us not just for expertise, but for a partnership grounded in authenticity and care. When you choose us, you’re choosing proven methods, personalized support, and a coach who’s truly invested in your success.

Leadership Coaching & Development Services

At The Bickerstaff Group, we deliver a suite of high-impact services designed to elevate leadership effectiveness, communication, and team performance. With decades of experience across executive coaching, storytelling, leadership development, and mentor training, each service is tailored to support your growth, enhance strategic influence, and build lasting organizational value.

Certified Executive Leadership Coach

Empowering senior leaders to navigate complexity and accelerate their growth with strategic coaching.

Master Storyteller

Helping professionals craft compelling narratives that inspire, influence, drive lasting impact, foster trust, spark transformation, strengthen communication, and empower leadership.

Experienced Leadership Development Facilitator

Designing and delivering programs that build strong, agile, and forward-thinking leadership teams.

Coach-Mentor

Supporting coaches in mastering ICF competencies and advancing toward their next certification level.

Certified Executive Leadership Coach

Empowering senior leaders to navigate complexity and accelerate their growth with strategic coaching.

Master Storyteller

Helping professionals craft compelling narratives that inspire, influence, drive lasting impact, foster trust, spark transformation, strengthen communication, and empower leadership.

Experienced Leadership Development Facilitator

Designing and delivering programs that build strong, agile, and forward-thinking leadership teams.

Coach-Mentor

Supporting coaches in mastering ICF competencies and advancing toward their next certification level.

WHAT WE OFFER
Certified Executive Leadership Coach

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Master Storyteller

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Experienced Leadership Development Facilitator

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Coach and Mentor

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OUR CASE STUDIES

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CUSTOMERS ABOUT US

Senior Director
Global Consulting Firm

Working with Melinda transformed my leadership approach. Her coaching helped me gain clarity, confidence, and the tools to lead with authenticity in challenging environments.

Managing Director
Leadership Program

Melinda’s storytelling workshop was a game-changer. It empowered me to communicate more effectively, connect with my audience, and drive engagement across teams.

Managing Director
Global Consulting Firm

Her guidance and insight as a mentor helped me refine my strengths and achieve my professional goals faster than I imagined possible.

OUR CLIENTS
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Chief Architect

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HRIS Analyst

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TELE / SALES / NETWORK CONSULTANTS

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big-n-bold alert

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Contact us

Address:

Wilbraham Road,
Chorlton, Manchester,
M21 9LD

Empowering Leaders to Lead with Purpose

Through coaching, storytelling, and development facilitation, we help professionals unlock their full potential, navigate complexity, and drive meaningful change.